FleXOne - campaign microsite
Five-page microsite for a print subscription product, built as static HTML with a single shared stylesheet and no build step. Scroll-driven interactions carry the narrative: a support pyramid that assembles layer by layer, nine service cards that fall into a folder as you scroll past it, a cost breakdown where depth beneath the waterline drives opacity.
- Problem
- Template-bound campaign pages, slow to load and slower to change.
- Stack
- Handwritten HTML/CSS/JS, Swiper and GSAP ScrollTrigger. Every section works as a grid on desktop and a slider on mobile from the same markup.
- Result
- 100 Lighthouse score on desktop. Thirty-plus sections across five pages sharing one stylesheet and one script.
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