Tender Tails - brand and website
Complete brand and website for a small business: logo, business cards, Facebook page and a single-page site. Fixed-background parallax panels and a mobile burger menu keep it feeling designed, while everything stays light enough to load quickly.
- Problem
- A sole trader competing with generic pet sitters needed to look established from day one: a brand, a site that shows her veterinary qualifications immediately, and strong local search visibility, all without a CMS to maintain.
- Stack
- Hand-written static HTML/CSS/JS. Bootstrap 5, jQuery, Owl Carousel, Rellax for parallax. WebP images throughout, Google Tag Manager and GA4.
- Result
- Lighthouse desktop: 98 Performance, 100 SEO, 100 Best Practices, with 0.7 s First Contentful Paint, 0.9 s Speed Index, 40 ms Total Blocking Time and 0.04 Cumulative Layout Shift. Local SEO is built in through area-specific metadata for Morley. Consistent identity across logo, print and social.
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