Heads Up Creative
Monthly digital magazine for creatives to be shared on the company LinkedIn page and with email subscribers, built as a full-screen, slide-based editorial rather than a newsletter or PDF. Each issue is a stack of pinned sections that glide over one another with a parallax offset, moving from a themed cover through a guest interview, campaign roundups, an opinion piece and trend spotlights.
- Problem
- A monthly creative publication needed to feel like a designed magazine, not an email or PDF, and be repeatable enough to ship every month without a new build each time.
- Stack
- Custom HubSpot CMS (HubL) page templates with a shared menu module. Bootstrap 5, jQuery, and a hand-written scroll engine (translate-based slide transitions, wheel/touch throttling, hash routing.) GA4 event tracking.
- Result
- 29 issues shipped from Jan 2024 to Jun 2026. Every slide has a linkable URL, smooth navigation and per-slide GA4 timing. Mobile degrades to native scroll. The hub, subscribe form and contributor route are shared across all issues.
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