Year of Not-so-B2B 25/26 Annual
Single-page, scroll-driven microsite presenting MOI Global's annual creative report as an interactive editorial: a video hero, an accordion menu into five themed chapters, a quote slider of industry speakers, and full interview features - all built to feed a HubSpot form gated behind a request for the physical copy.
- Problem
- An annual report that's usually a static PDF needed to feel like a living, scroll-worthy story - and still convert readers into physical-copy requests.
- Stack
- HTML/CSS/JS over Bootstrap 5. GSAP + ScrollTrigger + SplitText handle the heading reveals and background crossfades between chapters.
- Result
- A five-theme, single-URL narrative that reads as one continuous scroll, with lead capture built into the flow.
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